Just Egg

Throughout our six-month campaign in the California market, spanning diverse locations, we distributed over 100,000 servings of Just Egg Folded. Our food truck journeyed through prominent areas like the Bay Area (SF+Oakland), Coachella Valley, and primarily Los Angeles, with stops at USC, UCLA, Primavera Music Festival, Cal Berkeley, Indio Tamale Festival, Sprouts, Whole Foods, Trader Joe's, Brentwood Farmers Market, and street festivals.

We also collaborated closely with the digital marketing team to create a custom webpage on the Just Egg website, allowing fans to request where we would pop up next.
 

Our fully equipped Just Egg truck, manned by a skilled culinary team, offered a curated menu at every stop. Alongside showcasing the Folded product, our sampling menu featured delicious options such as Tacos, Burritos, Breakfast Sliders, and Quesadillas.
 

Notably, Just Egg Folded was a new addition to the market, positioned as a more convenient option compared to their liquid product.
 

Throughout this activation, we reinvigorated struggling markets and explored new territories through retail, festival, and college campus activations, establishing connections with communities that later became devoted fans of Just Egg.
 

Working hand in hand with our designers and the Just Egg marketing team, we designed an impactful vehicle wrap to enhance brand visibility. The vehicle's presence garnered millions of impressions daily as it traversed the streets.
 

Our mission was to provide consumers with the ultimate sampling experience, and we treasured every moment of it!